Ronita Mukerjeeis the driving force behind some of the great work Landor does, especially for consumer goods. She leads and guides many aspiring branding professionals under her. Previously, Ronita was an Associate Principal Consultant at Shining Consulting founded by Shombit Sengupta. In this role she worked as a primary market researcher across India-rural heartland to metro cities that gave her a tremendous understanding of consumer dynamics across categories such as IT, FMCG, automobiles, retail & fashion.