Gauri Nayar and Reyna Jagtiani started Twain Communications, a full-service PR, Marketing & Communications firm, in July 2014. Jagtiani previously worked with PR giant Edelman, in both their New York and Mumbai offices, working as lead liaison with Edelman International on IPs and Processes for the Mumbai office. During this time, she spearheaded Edelman’s India Trend Forecast Report in the Consumer/Lifestyle verticals. She also worked independently on a project for Soho House Mumbai, prior to their launch.