Priti Rathi Gupta can be best described as a financial feminist. Founder of LXME, India’s 1st Financial Planning Platform for Women and MD & Promotor AnandRathi Group, she launched LXME with an aim to bridge the gap between women and finance. LXME powers women across life stages to invest in a customised, easy and hassle-free product and take charge of their money. Beyond a financial planning platform, LXME also drives financial awareness and offers a robust community for women-centered around money conversations.