Amishi Parasrampuriahas over four years of experience in sustainability, and has done consulting work for companies such as Tata, Mahindra & Mahindra, IKEA and Hindustan Unilever. Her work on upcycling has also been featured by over30 media publications. She wanted to focus on mindset and behaviour change and therefore decided to work with the consumers of tomorrow, children, with her ventureUpcycler's Lab. besides being a full time entrepreneur, she is also theCurator for the Mumbai Chapter of the Global Shapers (a World Economic Forum initiative), through which she undertakes several impact projects in Mumbai.